Overview

Job Family: Marketing

Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro tends and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging. Creates and/or coordinates the production and distribution of advertising and promotional materials. Establishes, implements and ensures consistent branding standards throughout product lines, promotional materials and events.

Job Function: Digital Marketing

Promotes products and brand via one or more forms of electronic media. Evaluates new ways of action to meet clients needs, improving online operations, within the required security standards. Develops and implements the organization’s web strategies for promoting products and services through strategic marketing on the web.

Summary of Responsibilities:

The Associate, Digital Marketing provides strategic oversight and day-to-day management of all search marketing and digital media acquisition and cross-sell efforts for assigned business lines. The incumbent manages the execution of all assigned Marketing and Digital Media Acquisition and Cross-Sell campaigns and tactics, as well as contributes to the strategic evolution of our Digital Advertising practice.

Essential Functions:

  • Produce, set up interview looks, light, film, and edit video that can either stand-alone or be incorporated with other video/ motion graphics animation mediums.
  • Non-linear editing of video segments covering a wide variety of topics.
  • Collaborate with creative director, director digital media, motion and web designers, and other digital media team members in the process of developing creative storylines and executing video ideas.
  • Storyboarding ideas as part of creative development before motion graphics production begins while ensuring project adheres to specifications of script and brand guidelines.
  • Encodes final video projects to web ready specs and works with the web team to upload files to the proper places online.
  • Proper archiving of project once all deliverables have been created.

Other Functions:

  • Special projects as requested.
  • Performs other duties as assigned.
  • May be required to carry equipment weighing more than 30 pounds for extended periods of time.
  • May be required to transport and assemble video and audio equipment on location.

Requirements:

  • Education – 
    • Bachelor’s Degree: Marketing, Business, Communications, Web/Graphic Design digital arts, RTVF, graphic design, video production or equivalent field
    • or equivalent work experience
    • Master’s Degree: Marketing, Business, Communications, Web/Graphic Design or equivalent field
  • Experience –
    • 9-12 years Digital Marketing with experience in Web analytics platforms.
    • Financial Services industry experience.
  • Skills & Abilities –
    • Must be proficient in an HD/SDI, non-linear, file-based, shared-storage editing environment. 
    • High level of experience with Adobe Creative Suite, Premier Pro, Media Encoder, Photoshop, and various video compression technologies. 
    • Strong organizational skills with the ability to manage multiple projects simultaneously. 
    • Must be proficient in visual storytelling as well as a strong understanding of how to merge script and story with design.
    • Ability to manage and prioritize multiple tasks
    • Strong problem solving skills
    • Ability to maintain confidentiality.

Competencies:

  • Change Orientation – Flexibility:
    • Advanced – Leading and Guiding
        • Anticipates the impact of change and creates an environment where change can be initiated with minimal disruptions and negative impact
        • Helps people to understand how proposed changes will affect them and the organization
  • Change Orientation – Innovation:
    • Advanced – Leading and Guiding
        • Pushes for “a better way” of doing things and encourages others to challenge “old” thinking
        • Translates broad innovative ideas into workable solutions
  • Collaboration – Relationship Management:
    • Advanced – Leading and Guiding
        • Improves relationships between key individuals to achieve seamless cross-team work flow and positively impact results
        • Uses informal networks to gain support for ideas and projects
  • Collaboration – Teamwork:
    • Advanced – Leading and Guiding
        • Brings out the best in each team member by consistently motivating and acknowledging peer contributions
        • Understands and leverages team dynamics
  • Customer Focus – Customer Understanding:
    • Advanced – Leading and Guiding
        • Stays up-to-date with needs, preferences, trends and practices which impact customers
        • Acts as a role model by being a source of advice and knowledge regarding customer issues
  • Influence – Two-way communication:
    • Advanced – Leading and Guiding
        • Effectively conveys difficult or complex information in an easy to understand manner, by providing the big picture and illustrating important linkages
        • Asks open-ended questions that encourage others to give their points of view
  • Problem Solving – Resourcefulness:
    • Advanced – Leading and Guiding
        • Ensures required resources and skills are in place to maintain smooth day-to-day operations and tackle arising problems
  • Risk Business Acumen – Product Knowledge:
    • Advanced – Leading and Guiding
        • Applies detailed knowledge of the organization’s products and services to own analysis and recommendations

Working Conditions:

  • Frequently: Minimal physical effort such as sitting, standing, and walking.
  • Occasional moving and lifting of equipment and furniture is required to support onsite and offsite meeting setup and teardown.
  • Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer’s Rights:

  • This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based upon your performance of the tasks listed in this job description.
  • The employer has the right to revise this job description at any time.  This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.