Overview

Job Family: Marketing

Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro tends and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging. Creates and/or coordinates the production and distribution of advertising and promotional materials. Establishes, implements and ensures consistent branding standards throughout product lines, promotional materials and events.

Job Function: Marketing

Job Description:

Be a creator. Forge new customer experiences. Join a digital marketing organization striving to provide a Simple, Personal and Fair experience for our customers. Focus on the growth of Santander Consumer USA (SC) through new customer experiences, digital partnerships and products.

The Sr. Marketing Associate, Acquisitions, will innovate SC’s reach by expanding our customer acquisition strategies. Generate opportunity through fintech partnerships and marketing technologies to drive new product roadmaps and efficiencies. Enhance existing direct marketing product offerings through balance analysis, behavioral modeling and marketing savvy to simultaneously drive down acquisition costs while increasing originations.

Responsibilities:

  • Leadership of current direct marketing product, including performance analysis, product development, campaign offer selection criteria, creative development and experimentation
  • Marketing relationship ambassador for internal business stakeholders to meet/exceed originations and brand objectives
  • Vet, prioritize and design business proposals for new B2C and B2B business opportunities
  • Develop new, and maintain existing, relationships with marketing, fintech and data vendors
  • Design digital and direct marketing campaigns to increase consumer awareness of our brands and customer conversion
  • Support the Automotive Relationships and Sales verticals with new acquisition products, lead generation and marketing materials

Other Functions:

  • Special projects as requested
  • Performs other duties as assigned

Requirements:

  • Bachelor’s degree in Marketing, Communications, or equivalent experience
  • 7-9 years of experience in marketing required
  • 2-3 years of experience in account/vendor management
  • Excellent influence and negotiation skills required
  • Advanced knowledge of Excel required
  • Advanced knowledge of PowerPoint required
  • Able to work independently in a fast-paced environment required
  • Excellent strategic, analytical, organizational, communication and presentation skills required
  • Ability to effectively interact with all levels of the organization required
  • Excellent oral and written communication is required
  • Excellent attention to detail required
  • Highly collaborative

Additional Skills:

  • Previous experience in the automotive and/or finance industry preferred
  • Knowledge of SQL a plus
  • Experience working within marketing/CX campaign platform is a plus

Working Conditions:

  • Extended working hours may be required as dictated by management and business needs

Competencies:

  • Change Orientation – Flexibility:
    • Advanced – Leading and Guiding
      • Anticipates the impact of change and creates an environment where change can be initiated with minimal disruptions and negative impact
      • Helps people to understand how proposed changes will affect them and the organization
      •  

  • Change Orientation – Innovation:
    • Advanced – Leading and Guiding
      • Pushes for “a better way” of doing things and encourages others to challenge “old” thinking
      • Translates broad innovative ideas into workable solutions
      •  

  • Collaboration – Relationship Management:
    • Advanced – Leading and Guiding
      • Improves relationships between key individuals to achieve seamless cross-team work flow and positively impact results
      • Uses informal networks to gain support for ideas and projects
      •  

  • Collaboration – Teamwork:
    • Advanced – Leading and Guiding
      • Brings out the best in each team member by consistently motivating and acknowledging peer contributions
      • Understands and leverages team dynamics
      •  

  • Customer Focus – Customer Understanding:
    • Advanced – Leading and Guiding
      • Stays up-to-date with needs, preferences, trends and practices which impact customers
      • Acts as a role model by being a source of advice and knowledge regarding customer issues
      •  

  • Influence – Two-way communication:
    • Advanced – Leading and Guiding
      • Effectively conveys difficult or complex information in an easy to understand manner, by providing the big picture and illustrating important linkages
      • Asks open-ended questions that encourage others to give their points of view
      •  

  • Problem Solving – Resourcefulness:
    • Advanced – Leading and Guiding
      • Ensures required resources and skills are in place to maintain smooth day-to-day operations and tackle arising problems
      •  

  • Risk Business Acumen – Product Knowledge:
    • Advanced – Leading and Guiding
      • Applies detailed knowledge of the organization’s products and services to own analysis and recommendations
      •  

Working Conditions:

  • Frequently: Minimal physical effort such as sitting, standing, and walking.
  • Occasional moving and lifting of equipment and furniture is required to support onsite and offsite meeting setup and teardown.
  • Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer’s Rights:

  • This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based upon your performance of the tasks listed in this job description.
  • The employer has the right to revise this job description at any time.  This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.